Worldcolor Licenses Mark Logic Engine

Worldcolor Launches Innovative Custom Publishing Engine

Press Release -- Graphic Arts Online, October 27, 2009

Montréal, Canada - Worldcolor (TSX: WC, WC.U) and Mark Logic Corporation, a leading provider of software for information applications, today announced the launch of a new online service: the Worldcolor Custom Publishing Engine. Based on the award-winning MarkLogic Server, this application allows publishers to repurpose existing content into new, targeted publications. This improves speed to market and meets the publishing industry's need for a digital solution that drives new revenues.

Worldcolor's Custom Publishing Engine leverages the MarkLogic platform to store, enrich, and deliver information. This new application ingests and identifies numerous types of content (text, photographs, video and audio) from various sources and native file types. Once tagged, content can be quickly "mashed up" on the fly to create new publications. The resulting work can then be delivered in a variety of formats, including: print on demand; e-book devices such as the Kindle and Sony Reader; PDF; and as an offset print project.

"Worldcolor's Custom Publishing Engine makes it possible for publishers to capitalize on the hot digital trends that are redefining today's marketplace," said Dan Scapin, President Worldcolor Premedia and Logistics. "Serving as a core piece of our E-Publishing infrastructure, MarkLogic Server helps us accelerate the development of new products that package and deliver content to create new revenue opportunities, improve efficiencies, and reduce costs."

Kevin J. Clarke, President Worldcolor Publishing Services Group, stated: "The launch of the Worldcolor Custom Publishing Engine is a key step in the strategy of our Publishing Services Group. We are making content portable, enabling publishers to monetize content across titles, and across their book, magazine, directory, and rich-media assets. We are committed to leading the way toward new revenue models for the industry."

"This new application from Worldcolor represents a next-generation offering, allowing them to advance beyond traditional technologies and deliver something very new in custom publishing," said Dave Kellogg, Chief Executive Officer, Mark Logic Corporation.

"Worldcolor had a vision for helping their clients do what had never been done before - and MarkLogic Server has enabled them to build an application that promises to be truly ground-breaking."

A video demonstration of the Custom Publishing Engine can be viewed at "Solutions for Publishers" section of www.worldcolor.com and in the Customer Demos section at www.marklogic.com.

About Worldcolor
Worldcolor is an industry leader in providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide. Founded in 1903, Worldcolor's products include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics and mail list technologies. During its century-long existence, Worldcolor has had a rich tradition of leadership and excellence. Its team of approximately 20,000 employees is focused on helping clients meet their needs from facilities located in the U.S., Canada, Argentina, Brazil, Chile, Colombia, Mexico and Peru. More information about Worldcolor can be found on its Web site at www.worldcolor.com