Quad/Graphics Invests in Digital Publishing
Printing giant will market Yudu Media solution to magazine and catalog clients as Quad/Graphics Digital Edition.
Lisa Cross, Senior Editor -- Graphic Arts Online, October 23, 2009
Quad/Graphics, Sussex, WI, became a minority shareholder in London-based Yudu Media and will market the digital publishing firm's solutions under the name Quad/Graphics Digital Edition.Yudu provides digital publishing products to magazine, newspaper, catalog and book publishers.
The digital editions, which replicate a printed product, include feature enhancements including video, audio and Flash-rich active media. The product offers infinite zoom, search and archive functions; bookmarking and reader page notes; digital catalog order forms (that integrate and connect directly to a shopping cart); digital rights management; third-party subscription/payment; and one-click page printing. (Graphic Arts Monthly is available in a digital edition.)
"Digital publishing does not replace ink on paper, but rather enhances it," Joel Quadracci, Quad/Graphics president and CEO says. "It's a multichannel world and we aim to be at the forefront of bridging the print world with the electronic world to create even more value for our clients and their customers."
The partnership will also facilitate Yudu Media's expansion into the U.S. market. Richard Stephenson, Yudu CEO, says, "This is a key moment in Yudu Media's history. Our partnership with Quad/Graphics will allow us to expand aggressively worldwide, especially in the fiercely competitive U.S. market."
Quad/Graphics will deliver the Digital Edition via a url link to the publisher, catalog marketer or advertiser to post on Web sites or include in email or other e-commerce efforts.
