Valassis Cuts LA Times Out of Insert Delivery
Declining circulation drives Valassis to move its Los Angeles circulars from the LA Times to USPS
By Graphic Arts Online Staff -- Graphic Arts Online, August 17, 2009
Insert printing giant Valassis, Livonia, MI, will move the distribution of its RedPlum package of coupons, circulars and other savings vehicles from Tribune Cos.' Los Angeles Times and into the U.S mail, starting next week. RedPlum inserts will still be included in the Times area competitor, the Los Angeles Newspaper Group
In July 2009 GAM
newspapers.
The move is part of the firm's strategy to move newspaper-delivered coupon inserts to shared mailer packets and online presentation.
In March, Valassis made similar moves in newspapers throughout
Ohio, Indiana, Pennsylvania, New Jersey, Utah, Virginia, Washington, D.C., North Carolina, Maryland, and Texas. The distribution shift is in response to declining newspaper circulation.
LA Times Closing Plant
01/08/2010Southwest Offset Wins Daily News Printing
03/01/2009New App Moves Print to Mobile
08/31/2009Schawk Names Schaller to Head LA Office
03/21/2009
