IPA Community Action Network Helps Big Brothers Big Sisters of Chicago (Press Release)
By Graphic Arts Online Staff -- Graphic Arts Online, April 30, 2008
Chicago, IL—IPA members, vendor partners, and conference attendees gathering in Chicago for their 2008 Technical Conference rolled up their sleeves and produced a cross media marketing campaign for Big Brothers Big Sisters of Metropolitan Chicago. The project team came up with creative concepts, captured hi resolution digital images, retouched several of the images, and executed designs for postcards, ads, a billboard, a brochure, and on line media; all done live during a pre-conference evening session.
The session demonstrated the importance of collaboration in executing advanced workflows, and the many phases of publishing and advertising that IPA members now manage. According to Steve Bonoff, IPA President, “This project demonstrated in a few hours what our members do every day for major brands, publishers, and agencies. We used the most advanced tools and techniques from concept, to capture to delivery of final content. The project brought home our theme of Leveraging Cross Media Convergence, and also did some good for a great community organization.”
Big Brothers Big Sisters of Metro Chicago (BBBS) sought to attract new high quality volunteer mentors for its programs. The campaign focused on portraits of existing mentors as “everyday heroes” with very engaging high quality portraits by photographer Jodie Steen of Mastromatteo + Steen in New York City. Using a Leaf camera back on her Mamiya medium format camera, Jodie photographed 11 BBBS mentors throughout the day, concluding with a live photo shoot in the evening in front of a large crowd of conference attendees.
The team then used GLOBALEdit, a web based collaboration tool for managing large collections of images, to choose final versions of each portrait session. Beat Studios of Chicago then retouched several of the images to enhance color reproduction and quality. A team of student art directors from The Chicago Portfolio School, lead by instructor Shellie Hall, came up with multiple creative concepts, oversaw the photography, and executed the final ads and digital content using Adobe Create Suite 3 applications. Shellie, of Ducktype Digital and Get Creative News, also recorded HD digital video interviews of the BBBS mentors for use on the organization’s website.
Proofs of the photos and ads were printed on a Canon imagePROGRAF iPF6100 and Epson Stylus Pro 7880 printers driven by CGS and GMG front end software. Proofs were made using the latest SWOP3 icc profiles to match web offset publication guidelines. These profiles are available for download at www.swop.org
According to IPA Conference co-chairs Eric Hegdahl of Graphic Systems Group in New York City, and Jim Sewell of Cenveo Anderson Lithograph in Los Angeles, the remaining images are being processed and retouched at pre-media studios across the country and around the world. The collaboration tools and training facilitated by the IPA enable the teams from different companies and regions to work together seamlessly with predictable high quality color and content.
Additional information on the project and sponsors can be found at www.BBBSChicago.com
WoodWing World Tour 2010
01/18/2010New York Invests in Printing
11/30/2001Cathie Black Receives Franklin Award
02/09/2010
