CSG Tests Large Transpromo Project for Cable Firm
InfoPrint Solutions works with digital printing and online service firm in project at CSG Florida plant.
By Lisa Cross, Online Editor -- Graphic Arts Online, March 25, 2009
CSG Systems produced a major transpromotion pilot run for a top U.S. cable operator, the firm reports. CSG, Englewood, CO, produced the job at its facility in Florida, using an InfoPrint 5000 full-color inkjet web press.
production facilities in California, Florida, Nebraska, New Jersey and
and produces over 700 million statements annually. Transpromo, short for transpromotional printing, refers to the nascent market initiative of embedding marketing on business communications, such as statements and invoices, usually done in a single pass on a digital color press.
The Transpromo campaign yielded a 27% increase in registrants to the cable operator’s digital phone service, according to CSG senior VP output solutions Pam Sellenrick. "In a short eight weeks, we worked closely with InfoPrint to ensure accurate data analytics, create controllable content and achieve manageable results,” says Sellenrick. "We validated the importance of leveraging color for one-to-one communications.”
In 2008, InfoPrint completed a transpromo pilot with hotel chain
, printing the run at at InfoPrint's Boulder tech center. That eight-week program resulted in a 500% increase in Best Western co-branded MasterCard registrations, InfoPrint says. In an effort to jumpstart the transpromo printing market, InfoPrint Solutions, a joint venture between IBM and Ricoh, recently
in Shanghai and at a document outsourcing giant Williams Lea location in Bonn, Germany. The centers are designed to incubate new solutions and ideas.
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