Campaign Heats Up Printing Runs
By Graphic Arts Online Staff -- Graphic Arts Online, September 29, 2008
Digital printing presses are set to play dramatic roles in the fast-moving arena of presidential politics. With the on-again off-again Presidential debate on Friday Sept. 26, Tony Seaman at the University of Mississippi in Oxford had to have the school's Kodak NexPress 2100 Plus 5-unit digital color press at the ready to work to produce
(shown) and last-minute collateral and credentials for the televised event. The press uses a clear dry ink "to enhance the look and feel of some of our most important projects," says Seaman, director of U. Miss Printing & Graphic Services. More than 3,000 journalists arrived at the 14,000-student campus.
Variable digital printing is taking on a mischievous role as Planned Parenthood encouraged donors to contribute to its organization, in the name of its current political nemesis, conversative Republican VP candidate Sarah Palin. So far, the organization says an e-mail program has driven in nearly $1 million from
over 31,000 individuals--with the promise of a personalized printed thank- you note directed to the mailbox of box of Palin. Thousands of digitally printed pieces will begin mailing to her this week.
Finally, the USPS came in for a nationwide tongue-lashing as Congress and the League of Women Voters discovered the quasi-independent agency has a policy in place against making absentee ballots available to patrons for 10 years, placing an extra burden on military personnel and business travelers who want to vote. After the rule was publicized by the Shelter Island (NY) Reporter (it had been reiterated in the August 22 Postal Service Retail Digest), a storm arose and the Postal Service has rescinded the rule. Ballots and applications are produced by local jurisdictions, so the work goes not to the GPO but to printers all over the U.S.
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